15 Terms Every New Blogger Needs To Know
Hey there! I’m a new blogger. If you are reading this you are either a new blogger too, are just looking for more information for your own blog, or you are thinking about starting a blog.
I have been blogging since November 1, 2018. So, not quite two months yet. I’m still learning a lot as a new blogger.
It seems to me that no matter how long you have been blogging there is always something new to learn.
I have learned that blogging is NOT easy. It is A LOT of hard work. Don’t let that scare you though if you are new to blogging or thinking of starting a blog.
There are so many things you need to do every day to get yourself established. That could take as much as 6 months to a year or more, depending on how much you are willing to work.
It definitely isn’t an overnight thing. It takes a lot of patience and learning.
So, I thought that I would help my fellow newbies out and put together a list of terms every new blogger needs to know. I’ll be honest, I didn’t even know a lot of these when I first started. Like, what the heck is a bounce rate? What does SEO mean? What in the world is a lead magnet???
I will explain a lot here with this list.
Don’t get me wrong there are WAY more than 15 terms that every blogger needs to know. I just wanted to narrow the list down to terms that I wish I knew when I first started.
You may be interested in my post, Why Should I Start a Blog? These Answers May Help
Let’s begin with:
This is where you sign on with a company as an affiliate. Once you are approved to join their affiliate program, you are given links and banners to their products and/or services. You place the links and banners on your site to promote their products. You can write a post about them or an item they sell, place an ad on your sidebar, or promote them through your email list. The links you are given track when someone visits their site from your site. If someone makes a purchase after clicking on your link then you receive a commission. All for promoting their products!
2. Bounce Rate
Bounce rate is the percentage of visitors that enter your site then leave. They don’t stick around for more than a few seconds. This is bad. Your goal is to get people to stay on your site and click through to other pages. It helps to link to other posts and pages on your site, within your posts. Place a couple links in each post directing to a similar page or post. Something like:
“If you love this post you will love my other post, (name of post and link)”
3. Call to Action
A call to action is a statement designed to get an immediate response from your audience. You are basically telling them to do something. Some examples would be:
- Join Now
- Sign Up
- Buy Now
4. Content Upgrade
Content upgrade, also known as a lead magnet, is where you offer, for free, some bonus information that is not included in your post, in exchange for them joining your email list. The content upgrade should relate to the post where you offer the upgrade. For example, if you are writing a post about getting more traffic to your site you may want to offer some bonus tips that aren’t mentioned in the post. You can also be writing about healthy meal planning and offer a weekly meal planning menu as your content upgrade. If you are writing about exercise offer a weekly exercise routine.
5. Evergreen Content
This is content that is relevant all year long. You don’t want to only post things about holidays. People would only come to your blog on those holidays. Then you would have little to no traffic on regular days.
A Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. This is one of the first things you want to set up. You want to comment on other blogs to get yourself known. To do that you need to have a gravatar so people will recognize you. It is best to use a nice photo of yourself. Go to set up your Gravatar now if you haven’t already.
This is VERY important when blogging. Keywords are what bring you traffic. When you have an idea for a post you want to find out what the most popular keywords are that are searched for the most. A couple of ways to find keywords is to see what is trending on Pinterest, use the Google Keyword Planner, start typing keywords about your post in the Google search engine and see what the auto-fill brings up. These are all free ways to find the most searched for keywords.
A niche is a specific topic you will be blogging about. Maybe you are a baker and want to write about baking tips, techniques, and share your recipes. There are a lot of Mom bloggers that write about being a mom. If you love to travel you could write about traveling. Basically, it is what you are passionate about. What can’t you shut up about? Do you do something that everyone says you are just great at and nobody can do what you do? You could also have a Lifestyle blog. That is the type of blog that you talk about a few things. Like me, I love all kinds of topics, crafts, graphics, recipes, health. I could never settle on just one topic.
9. Organic Traffic
This is the traffic that comes from search engines like, Google, Bing, or Yahoo. It does not include any paid advertisement links.
10. Pain Point
This is your reader’s problem. As a blogger, you want to solve peoples’ problems. That is why they come to your site. You are helping them! If you are just writing about what you did last weekend, hate to break it to you, but nobody cares. What are some pain points? Living with Fibromyalgia, how to live on a budget, steps to losing weight, what to expect during pregnancy, those are some great pain points!
Page views are the number of times a user visits a page on a website.
12. PPC (Pay Per Click)
PPC is a form of advertising. You get paid when people click on the ads on your site.
13. SEO (Search Engine Optimization)
SEO is VERY important. This goes hand in hand with keywords. This is where you optimize your site to achieve better search engine results. You want your posts to be filled with keywords, but not jumbled. You want the keywords and phrases to be strategically placed throughout the post, including the title. I use Yoast SEO plugin for this site. It is so helpful! Do yourself a favor, if you are just starting out, get this plugin! It is free and if you start optimizing your site from the start it will save you a lot of work down the road.
14. Sponsored Post
A sponsored post is a post that bloggers are paid to write. A company may have a product that they want to be reviewed. They will pay a blogger to review their product. Usually, the person writing the post gets the item being reviewed for free.
15. Unique Visitor
A unique visitor is someone who visits your site whose visit is only counted once during your chosen reporting period. If the same IP visits your site many times, it still only counts as one visit.
I hope this list of terms helps you out. If you have any questions at all please do not hesitate to contact me or comment below. I will do my best to help you out 😉